The systematic method that transforms your book into unassailable industry authority and measurable category domination in 120 days
Your book is published. Congratulations.
Now what?
Most authors celebrate publication like it’s the finish line. It’s not. It’s the starting line.
Publishing a book makes you an author. Building authority makes you the voice that defines your category.
There’s a massive difference between having written a book and being THE authority in your field. Between getting published and getting recognized. Between creating content and owning the conversation.
#DOMINATE_AUTHORITY bridges that gap systematically.
THE BRUTAL TRUTH ABOUT BOOK SUCCESS
Publishing is easy. Authority is earned.
Every month, 300,000+ books get published. Most disappear into digital obscurity within 90 days. Why?
Because authors think the book is the business. It’s not.
The book is the foundation. Authority is the architecture.
⚡ Great books without authority strategy get ignored
⚡ Mediocre books with systematic authority building dominate categories
⚡ Published authors without positioning remain invisible
⚡ Strategic authority builders become industry monopolies
Your book gave you credentials. #DOMINATE_AUTHORITY gives you category ownership.
THE AUTHORITY GAP
You’ve already proven you can finish what matters. (That’s why book completion was prerequisite.)
Now you need to prove you can leverage what you’ve built.
Most published authors fall into these traps:
🎭 The Celebration Trap: “I published a book, so I’m automatically an authority”
🎭 The Passive Trap: “If the book is good enough, people will find it”
🎭 The Random Trap: “I’ll post about my book on social media and see what happens”
🎭 The Patience Trap: “Authority building takes years of organic growth”
#DOMINATE_AUTHORITY eliminates all four traps through systematic category domination.
THE DOMINATE FRAMEWORK
Strategic category monopoly through systematic positioning
D — DISRUPTER POSITIONING
Core Question: What truth about your field do 90% of experts refuse to acknowledge?
Authority Application:
- Position your book as the contrarian manifesto that challenges industry orthodoxy
- Build thought leadership platform around uncomfortable truths
- Force industry conversations to shift toward your perspective
- Leverage book credibility to secure high-profile speaking on controversial topics
Success Metric: 70%+ of industry “experts” publicly disagree with your core thesis (disagreement = attention = authority)
O — OPPORTUNITY TIMING
Core Question: Why is now the perfect moment for your specific expertise to dominate?
Authority Application:
- Position your book at the intersection of emerging problems and proven solutions
- Leverage current events that validate your published expertise
- Time authority-building activities with industry inflection points
- Use book as proof of foresight when market shifts confirm your predictions
Success Metric: 200%+ increase in problem-related searches since your book launch
M — MONOPOLY CREATION
Core Question: What specific micro-category can you completely own through book-based authority?
Authority Application:
- Use published book to establish definitive expertise in narrow category
- Build systematic authority expansion from book credibility foundation
- Create barrier to entry through comprehensive thought leadership
- Scale influence from book foundation to industry-wide recognition
Success Metric: 80%+ of qualified referrals in your niche mention your book
I — INNOVATION ADVANTAGE
Core Question: How does your book-based approach deliver 10x better outcomes than existing alternatives?
Authority Application:
- Document proprietary methodologies in published book that others can’t replicate
- Combine existing approaches in novel ways that create breakthrough results
- Leverage book credibility + systematic implementation for superior outcomes
- Build authority platform that others cannot match without years of foundation-building
Success Metric: 10x better client results than nearest alternative (documented and publicized)
N — NECESSITY BUILDING
Core Question: Will your book-based authority become more valuable over the next decade?
Authority Application:
- Build book around fundamental principles that transcend technological change
- Create authority platform that becomes more relevant as problems intensify
- Establish thought leadership that improves with time and market validation
- Position expertise that benefits from network effects and compound credibility
Success Metric: Authority influence increases over 5+ year periods post-book
A — ADVANTAGE STACKING
Core Question: What unique combination of book + expertise gives you unassailable authority advantage?
Authority Application:
- Leverage published book as proof of systematic thinking and execution capability
- Combine book credibility with lived experience that cannot be faked
- Build on credential intersections that create unique authority positioning
- Use book platform to access networks and insights unavailable to competitors
Success Metric: Rare combination of published expertise + lived experience + systematic method
T — TEAM AMPLIFICATION
Core Question: Do you have the right team to systematically build category-dominating authority?
Authority Application:
- Assemble strategic team that amplifies book credibility into industry influence
- Build network of advocates who amplify your authority across their platforms
- Create systematic referral and recommendation engines
- Establish partnerships that compound your category influence
Success Metric: 10x amplification through team connections and strategic partnerships
E — EXECUTION SYSTEMATIZATION
Core Question: Do you have a systematic path from book publication to category authority?
Authority Application:
- Transform book credibility into speaking opportunities, consulting clients, and industry recognition
- Build repeatable systems for converting book readers into authority amplifiers
- Create scalable authority-based offers that leverage book foundation
- Establish measurable progression from published author to category monopoly
Success Metric: Book generates measurable speaking, consulting, and industry recognition opportunities
THE 120-DAY AUTHORITY DOMINATION TIMELINE
PHASE 1: FOUNDATION (Days 1-30)
Strategic positioning and authority infrastructure
Week 1-2: DOMINATE Analysis
- Complete comprehensive category analysis using DOMINATE framework
- Identify specific micro-category for monopoly creation
- Map competitive landscape and positioning opportunities
- Develop contrarian thesis that challenges industry orthodoxy
Week 3-4: Authority Infrastructure
- Build systematic authority platform (website, social media, content hubs)
- Create authority-based messaging and positioning framework
- Establish thought leadership content creation systems
- Design book-to-authority conversion funnels and processes
PHASE 2: CREATION (Days 31-60)
Content authority and thought leadership establishment
Week 5-6: Content Authority
- Launch systematic thought leadership content creation
- Publish contrarian perspectives that force industry conversations
- Build content library that reinforces book-based expertise
- Establish regular publishing schedule for authority building
Week 7-8: Network Activation
- Leverage book credibility for strategic relationship building
- Secure speaking opportunities at industry events and conferences
- Build partnerships with complementary authorities and influencers
- Create referral and recommendation systems for authority amplification
PHASE 3: LAUNCH (Days 61-90)
Authority amplification and industry recognition
Week 9-10: Media Domination
- Launch coordinated media strategy leveraging book credibility
- Secure podcast interviews, industry publication features, and speaking opportunities
- Build systematic media outreach and PR amplification
- Create viral content that positions you as category authority
Week 11-12: Category Positioning
- Establish clear category leadership through systematic positioning
- Build industry recognition and citation as category expert
- Create barrier to entry through comprehensive authority platform
- Scale expertise into premium authority-based offerings
PHASE 4: DOMINATION (Days 91-120)
Category monopoly and systematic influence
Week 13-14: Industry Influence
- Leverage established authority for industry influence and change
- Build systematic category domination through strategic positioning
- Create measurable impact on industry conversations and trends
- Establish legacy systems for ongoing category influence
Week 15-16: Monopoly Maintenance
- Build systems for maintaining and expanding category authority
- Create scalable authority-based business models
- Establish ongoing thought leadership and industry influence
- Design legacy systems that compound authority over time
THE SYSTEMATIC ADVANTAGES
Why #DOMINATE_AUTHORITY Works When Other Authority Strategies Fail:
🔥 BOOK-BASED CREDIBILITY
- Leverages published book as proof of systematic thinking and execution
- Uses book credibility to open doors unavailable to non-authors
- Transforms book readers into authority advocates and amplifiers
- Creates compound credibility that improves with time
⚡ SYSTEMATIC POSITIONING
- Uses DOMINATE framework for strategic category analysis and positioning
- Builds authority through systematic execution, not random activities
- Creates measurable progression from published author to category monopoly
- Eliminates trial-and-error through proven authority building methodology
🎭 CONTRARIAN STRATEGY
- Positions you as industry disrupter who challenges conventional wisdom
- Creates attention and authority through strategic disagreement
- Forces industry conversations to shift toward your perspective
- Uses controversy as authority amplification engine
🌐 NETWORK LEVERAGE
- Builds on book credibility to access networks unavailable to others
- Creates systematic referral and recommendation engines
- Leverages strategic partnerships for authority amplification
- Uses team approach for 10x authority building acceleration
WHO THIS TRANSFORMS
⚡ THE PUBLISHED AUTHOR
“I finished my book but no one knows I exist”
→ Becomes recognized industry authority with measurable influence
⚡ THE EXPERT WITH CREDENTIALS
“I’m qualified but invisible in my field”
→ Transforms credentials into category monopoly through systematic positioning
⚡ THE THOUGHT LEADER WANNABE
“I have insights but no platform to share them”
→ Builds systematic thought leadership platform that dominates conversations
⚡ THE BUSINESS OWNER WITH EXPERTISE
“My expertise doesn’t translate to business authority”
→ Leverages book foundation to build premium authority-based business models
THE AUTHORITY GUARANTEE
Complete the DOMINATE_AUTHORITY system in 120 days, and you will achieve:
⚡ Measurable industry recognition as top 3 authority in your micro-category
⚡ Speaking and consulting opportunities generated directly from book credibility
⚡ Media mentions and citations as category expert and thought leader
⚡ Premium positioning and pricing justified by systematic authority building
⚡ Network access and partnerships available only to recognized authorities
⚡ Category influence that shapes industry conversations and trends
Or we work together until you do.
This isn’t just about leveraging a book. It’s about becoming the voice that defines your category.
THE PREREQUISITE
#DOMINATE_AUTHORITY is only available to published authors.
Why? Because authority without published credibility is just opinion. The book proves you can execute systematically. Authority building proves you can leverage strategically.
If you haven’t completed #DOMINATEthe90 yet: [PUBLISH YOUR BOOK FIRST]
If you’re already a published author ready for category domination: [APPLY FOR DOMINATE_AUTHORITY]
THE INVESTMENT
#DOMINATE_AUTHORITY is a premium transformation.
Investment: $19,997 (Founding Circle: 12 spots only)
Why the investment level:
- Systematic category domination through proven framework
- Personal strategy and execution with Jeremy “Coach K” Kossen
- Access to authority amplification team and network
- Measurable ROI through authority-based business opportunities
- Category monopoly that justifies premium positioning and pricing
ROI Expectation: 10x return through authority-generated opportunities within 12 months
READY TO OWN YOUR CATEGORY?
You published your book. You proved you can execute systematically.
Now prove you can dominate strategically.
The difference between published authors and category authorities isn’t luck, talent, or connections. It’s systematic positioning and strategic execution.
Your book gave you credentials. #DOMINATE_AUTHORITY gives you the category.
[APPLY FOR CATEGORY DOMINATION]
“Don’t just write a book. Build an authority. Don’t just share expertise. Own the category. Don’t just build a platform. Create a monopoly.”
— Jeremy “Coach K” Kossen
Creator of #DOMINATEthe90 and #DOMINATE_AUTHORITY systems